2023

Sea & Scene: Kargo x Cannes

Event Branding

Branding • Art Direction

Kargo's annual Sea & Scene event at Cannes Lions brings together leaders in the adtech industry for networking, ideas, and celebration. Hosted at the iconic Hotel Belle Rives, the creative direction balanced the timeless character of the setting with a fresh, moden visual language.

My hand-drawn concept was selected by Kargo's C-suite, and I art-directed my portion of the execution, translating the concept into a cohesive design system spanning 50+ digital and print deliverables.

Animated social media posts promoting Kargo's Cannes Lions '23 event displayed on an iPhone

Kargo-branded boat on the water at Cannes Lions, with a guest seated on the back

Kargo-branded pillows featuring colorful hand-drawn coastal illustrations

Kargo Cannes Lions '23 tote bag featuring colorful hand-drawn coastal illustrations

Kargo-branded beach towels with colorful hand-drawn coastal illustrations laid over lounge chairs

Kargo's CEO, Harry Kargman, interacting with guests holding branded materials

Guests dining waterside at Kargo's Cannes Lions event with "KARGO" balloons floating in the water

Kargo event wayfinding sign reading "Head This Way" with a directional arrow and hand-drawn coastal illustrations

Sun Bum sunscreen bottles displayed on a Kargo-branded lounge chair

Bartender serving drinks at a Kargo event, with branded glassware and a Domaines Ott bar display