2025
PULSE
Wearable Tech Brand
Brand Identity • Visual Design
PULSE is an in-house wearable tech brand developed for Kargo to create blinded mockups for case studies, pitch decks, and marketing materials.
I developed the visual indentity, including logo exploration, color palette, typography, and imagery, creating a cohesive brand system that could stand in for real-world advertisers across a range of Kargo's creative work.
BRAND IDENTITY
PULSE has a refined, modern visual identity that balances performance with a sense of everyday lifestyle. A grounded color palette, clean typography, and bold imagery create a visual identity that feels both technical and approachable. Sleek and accessible, the brand was built to resonate with everyone from competitive athletes to those simply looking to move more and live well.
