2024

Multicultural Content Amplifier

Program Branding

Branding  •  Presentation Design

As part of Kargo’s commitment to bringing DEI&B beyond the workplace and integrating it into its business model, the Diverse Mission + Multicultural Content Amplifier (MCA) program was born. This initiative connects global brands with multicultural publishers in partnerships that drive traffic, generate revenue, and power content created by and for Black, LGBTQ+, API, Hispanic, and other under-represented communities.

I contributed to the visual direction and presentation design, helping translate the MCA initiative into a cohesive visual experience. Through editorial layouts, expressive typography, vibrant color, geometric forms, and photography, I helped communicate the program's mission and bring its story to life across presentation and campaign touchpoints.

Collage of diverse individuals and text about diversity and inclusion in media, featuring photos of happy people, colorful geometric shapes, and phrases like 'Diverse Inventory is Growing,' 'Our Mission,' 'Connections,' 'Diverse Mission Multicultural Content Amplifier,' 'Content Creators,' and 'The Voices We Lift.' Emphasizes growing diversity demand versus supply, supporting multicultural voices and content creators with various expressions and backgrounds.
Open book featuring a graphic design with black geometric shapes and one shape with rainbow stripes, alongside text stating "Kargo + Discover Out Louder" and mentioning support for LGBTQ+ stories via the Multicultural Content Amplifier program, with logos for Out and Equalpride.Promotional graphic featuring a smiling man identified as Mark Berryhil, CEO of equalpride, Out, The Advocate, The Advocate Channel, and Pride.com, with text 'Lifting LGBTQ+ Voices with Kargo’s Multicultural Content Amplifier' and the Kargo logo on a black and purple background.
Flyer titled "Diverse Mission" promoting the Multicultural Content Amplifier 2023 by Kargo and Discover, featuring a smiling person with hand on face. It describes the MCA program supporting diverse publishers with editorial content and technology. Publisher testimony by Devon Christopher Johnson highlights increased editorial staff and content. MCA partners include Gold House, PinkNews, and Equalpride. Discover’s MCA highlights list 290 byline recognition articles, 58 million impressions, 8 sponsored content pieces, 4 writer workshops on editorial best practices and SEO, 2000 incremented articles produced, and 28 writers hired.